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Email marketing is a common Internet marketing Solution. This is a cost effective way of communicating and interacting to your consumers, driving them to visit your website and check out your products. It may be in a way of marketing articles, leading them to forums or newsletters. A newsletter has an advantage of expanding your consumers as more and more sign up on it until you can have a bulk list of emails.
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The lack of human interaction is a big disadvantage in internet marketing. When a person enters a store, he or she can ask for advice, gain information, and interact with a human. Many people don't like the impersonal feeling that comes from shopping online. Telephones and chat rooms exist, but these do not help internet marketing give the same feeling as having a live person in front of you. So, even if a customer goes online for product information, they may end up choosing to buy the product in person anyway.
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