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The way you can sell the product will be dependent on the terms of the transaction. Some Resell Rights let you to buy then resell the item to others, but do not let those buyers resell the item to anyone else. Other kinds of Resell Rights let you buy an item, change it in any way you wish, and then resell it and its Resell Rights, as though it were your own product, to your customers.
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Keep it real. Not including any too good to be true statements is not only applicable to your subject line. Your email content must never embody any promise your business can't keep. Make your offer genuinely of value to your recipients.
Don't go too low. If you inform your customers regarding discounts, minimal discounts are not that effective compared with substantial discounts. But never offer discounts that are lower than your profit. It will defeat the purpose of this email marketing effort.
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